Secrets to Attracting Therapy Clients
Many therapists working on a 1:1 basis or with couples, find themselves constantly challenged by the peaks and flows of running a sustainable practice. They find it hard to sustain a regular flow of clients they want to work with and their attention is drawn away from the work they love to concerns about whether it is viable to continue. This drains their creativity and makes them less valuable to their clients. Their chief concerns are how to attract and retain the type of clients that match their skill base and stretch their skills and own desires for professional development.
Why do many – if not most – therapists struggle with the basics of easily attracting therapy clients into their practice? This is even more bewildering since all around they see examples of unhappiness and challenges by people who talk of seeking a skilled therapist with whom to work. How can therapists and clients literally ‘get together’? Read More Here »
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Tags: attracting therapy clients, starting a counseling practice | 
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Steps to starting a private counselling practice
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Be clear on why you want to practice privately.
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Identify and dispel the myths you have about private practice to ensure you avoid costly mistakes.
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Research your market – what are your clients looking for and why would they choose you?
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Develop a business plan of how you will develop, market and sell your services and what sources of income will be necessary to sustain your practice.
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Create a marketing plan to consistently promote your service, using online and offline methods.
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Evaluate the results of your actions and modify your strategy.
How to Get Clients in Counselling
How can I get clients into my counselling practice? This is a cry of many therapists who are frustrated that it seems to be more and more difficult today to find and retain clients.Continue reading »
Ways to Attract Psychotherapy Clients
There are numerous ways to attract psychotherapy and counselling clients. Traditional ways focus on referrals from doctors, health centres, other colleagues or word of mouth. The use of brochures, letters and business cards are useful ways to 'get yourself known' so people can refer clients to you. Listings on online directories are also valuable ways for clients to find you directly as are listings in both online and offline general directories.
Many therapists are cautious of new ways of attracting clients which include using the internet or indirect ways to raise their profile, including writing online and offline articles, YouTube videos, special reports, reviews etc – all ways for people to find you and be attracted to you. However, these methods only work if clients can 'find you' after they have heard about you. Clients today are changing – many if not most, expect you to have a website and will research you (and many others) to ensure you are the therapist they want to work with.
If you are serious about attracting psychotherapy and counselling clients, then you must embrace these new ways of clients finding you and you finding clients! Psychotherapy clients, particularly, who are looking for a longer term relationship with a therapist, are today doing far more research about therapists to ensure they find the best person to work with.