Psychotherapy marketing is challenging to many therapists who realise that this skill that wasn’t taught in their clinical training. However, it’s essential since traditional methods to locate, find and secure a regular flow of counselling clients, are no longer as effective as they used to be. Instead of brochures, word of mouth, standard directories or GP referrals, therapists must develop a marketing strategy that consistently puts them infront of potential clients.
This psychotherapy marketing effort must not only make clients aware that ‘you are there’ but that your philosophy, approach, skills and outlook are truly going to get them unstuck. Therapists who ignore the business realities of marketing a therapy practice will find their practice unsustainable in the long term. Ongoing success involves combining an online and offline presence since the majority of clients today will seek a therapist online and then look for information to validate their choice.
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